Technology and Public Relations
Navigate the evolving technological ecosystem with confidence
Advances in artificial intelligence and other new technologies are constantly redefining the rules of the game. Your success depends on your ability to manage technological risks and communicate effectively with your stakeholders. At Kelart, we speak your language and guide you through the complexities of AI, robotics, big data, augmented and virtual reality, and the Internet of Things (IoT).
Facing technological challenges
Do you have a plan for dealing with a potential technological crisis?
Do your stakeholders support your innovations?
How do you ensure the adoption and acceptability of your new technologies?
Are you prepared for emerging ethical and regulatory issues?
In either case, our team can help.
Our PR Tech approach: Two strategic axes
- Technology crisis management:
- Anticipate and control
- Prevent and prepare for technology-specific crises
- React quickly and effectively in the event of an incident
- Restore trust and preserve reputation
- Adoption and acceptability:
- Engage and innovate
- Communication strategies to encourage the adoption of new technologies
- Stakeholder engagement to overcome resistance
- Popularizing and clarifying complex innovations
Our personalized PR tech support
Technological crisis prevention and management
Drawing up prevention and emergency plans
Training teams in technological issues
Crisis management for cybersecurity, data breaches and ethical controversies
Crisis communication adapted to digital channels
Media and technology monitoring
Adoption and acceptance strategies
Development of targeted communication plans
Creation of popular, accessible content
Engaging internal and external stakeholders
Managing public perception of technological innovations
Specialized communication
Drafting clear messages on technological subjects
Preparation of issue-specific spokespeople
Relations with technology media
Our expertise
Our expertise covers a wide range of critical situations
- Artificial intelligence and ethics
- Cybersecurity and data protection
- Adoption of new technologies in the workplace
- Societal implications of technological innovations
Propel your innovation through strategic communication
Find out how our Tech PR approach can help you navigate the ever-changing technology landscape, effectively manage risk and drive adoption of your innovations.